Case Studies
Paid Advertising,
featuring pop-up Advocacy Animation tiles, urged Congress to pass "Tauzin-Dingell"
on the most prestigious and heavily traveled policy/information web site -- NationalJournal.com.
The Advocacy Animations were designed to be viewed using a broadband connection -- more color and audio elements.
The animations set a "click-through" record for the site -- averaging over eight times the average
"click-through" rate for normal advocacy banner advertisements.
Educating Policy Makers
E-Mail Recruiting.
A major automotive and recreation coalition emailed two animated banners to a qualified list of 90,000
addresses and prompted an astounding 24,000 separate visits to the coalition's web site.
At the host web site, recruits viewed a tailored "small file/dial-up user" Advocacy Animation message and were
invited to make a direct contact to their Senator regarding a critical vote. 9,400 direct contacts were
made through the subsequent steps. These response numbers are regarded as phenomenal (on-half percent click-through
is average for e-mail campaigns).
Recruiting/Activating
