Flash animations can be converted to a variety of video formats, including broadcast television. But for advocacy missions, Advocacy Animations are ideally suited for the interactivity of the Internet -- pop-up tiles on existing web sites (the sponsor's site -- or as paid advertisements on selected portals), e-mail attachments and banners, even wireless displays for handhelds. Response buttons can be embedded in animations. As with most Internet distribution strategies, messages can be tailored and tracked for diverse audiences with remarkable target-specificity. In some cases, distribution costs are zero. Obviously this compares favorably with ad placement costs of conventional advertising in print, radio, and television media -- that usually comprise the lion's share of marketing budgets.